ZeniTech in Senegal, with a team on the ground.
We do not sell into Senegal from Canada through a contact form. Papa Assane, our representative, and his team work on the ground, in French, on Dakar time — and what we build assumes how business actually works here, not how it works in Montreal.
One figure explains why a site designed for North America fails here: in Senegal, 70.8% of small businesses are reachable by phone, 10.8% by WhatsApp, and only 1.0% by professional email. A site whose only call to action sends an email is addressing one percent of the market. That kind of gap is what we fix before writing any code.
Areas served around Dakar
On se déplace rarement — presque tout se fait en visio — mais on connaît le marché local et les concurrents avec qui vous vous battez dans les résultats.
What genuinely differs in Senegal
The same services as in Québec, built on different assumptions. Four in particular.
- Contact channel: WhatsApp and phone before email. Forms start a WhatsApp conversation rather than an email nobody opens.
- Payment: roughly 88% of African B2C transactions run through mobile money rather than cards. Wave and Orange Money together cover about 92% of the Senegalese market.
- Page weight: traffic is overwhelmingly mobile, often on metered data. We target light pages, not full-screen video.
- Social proof: referral and word of mouth outweigh advertising. The site confirms what a customer already heard about you.
The services, adapted
Nothing is removed from the offer; how it is delivered changes.
- Light, mobile-first websites with one-tap WhatsApp contact
- Online payment through Wave and Orange Money, not cards only
- SEO and GEO in French, on the questions customers here actually ask
- CRM built around phone and WhatsApp follow-up rather than an email pipeline
- Automated follow-ups by SMS and WhatsApp
- AI agents answering in French around the clock, on the site and on WhatsApp
Our services in Dakar
Frequently asked questions
Who is my contact in Senegal?
Papa Assane, our representative on the ground, and his team. You discuss the project with them, in French, in person or by phone. Build work is done by the Québec team on a compatible schedule: Dakar is GMT, which gives a full shared working day.
Does ZeniTech really have a presence in Senegal?
Yes. A team sells and supports clients directly on the ground rather than forwarding emails to Canada. That is why our sites and tools are built around the channels and payment methods actually used here.
Do you accept Wave or Orange Money?
Yes, for our own invoices and for the sites we build. Around 88% of African B2C transactions run through mobile money rather than cards, and Wave and Orange Money together cover about 92% of the Senegalese market — a storefront that only accepts cards cuts itself off from most of its customers.
How much does a website cost in Senegal?
The price depends on what the site has to do, not on the country. It is fixed and written after a 30-minute call, and can be denominated in CFA francs or euros. We will also tell you when a site is not what you need — sometimes one page and a properly configured WhatsApp Business account is the right start.
Why the emphasis on WhatsApp?
Because the market data is unambiguous: 70.8% of Senegalese small businesses are reachable by phone, 10.8% by WhatsApp and only 1.0% by professional email.
Do you work elsewhere in West Africa?
Senegal is our base, and the WAEMU zone shares much of the same framework: the CFA franc, BCEAO regulation and the same mobile money operators. We look at regional projects case by case.
Let's talk about your project.
Présentation de 30 minutes, gratuite, sans engagement. On vous dit ce qu'on ferait — et ce qu'on ne ferait pas.