Custom CRM development: Every lead has an owner, a status and a next step.

Most leads are not lost to competitors. They are lost to nobody following up. A CRM fixes that only if your team actually uses it, which is a design problem before it is a software problem.

PipelineFollow-upsCommissionsReporting

Free consultation → Call us

Same dayYour reps start using it

AutomaticFollow-ups fire on their own

Per repVisible performance, no spreadsheet

What we set up

We start from your actual sales motion, not from a template with forty fields nobody fills.

Lead capture from every source — site, ads, phone, referrals — into one place
An owner assigned automatically, with a rule you choose
Statuses that match how you really sell, usually five or six, not fifteen
Automatic follow-ups by email and SMS at the intervals you set
Commission calculation per rep, visible to them and to you
Reports that answer: where do leads come from, where do they stall, who closes

Why teams stop using CRMs

Two reasons, in our experience, and both are avoidable at setup.

Data entry that takes longer than the sale is worth — we cut the required fields to what is actually used
Reps who see it as surveillance rather than a tool — so we show them their own commissions in it first

Frequently asked questions

Do you build a custom CRM or configure an existing one?

Both, depending on the fit. If an off-the-shelf tool covers 90% of your motion we configure it and integrate it. When the commission logic or the workflow is genuinely unusual — multi-party splits, for example — a custom build is cheaper than fighting a product.

Can it handle commission splits between parties?

Yes, and it is the part to design first. The rules for who gets what, on which amount and when, have to be written down before any code, then recorded in a ledger that cannot be edited after the fact. It is the hardest part to get right and the one that causes disputes when it is wrong.

Will it integrate with our existing tools?

In most cases yes — email, calendars, accounting, payment platforms, ad platforms. Integration is quoted after we see the list; anything with an API is usually straightforward.

What about our data?

It stays yours, exportable at any time, in a standard format. We will tell you where it is hosted before you sign, not after.

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Let's talk about your project.

A free 30-minute call, no commitment. We tell you what we would do — and what we would not.